Saturday, 22 December 2018

Final Cut Pro X introduces third-party workflow extensions

Update Brings Extensions from Frame.io, Shutterstock and CatDV, Plus Other Features Including Batch Sharing, Video Noise Reduction and Comparison Viewer


Woman using Final Cut Pro X on iMac.


The latest update to Final Cut Pro X introduces third-party workflow extensions and a host of new highly requested features for professional video creators.

The latest update to Final Cut Pro X, available today on the Mac App Store, introduces workflow extensions that enable professional video editors to use third-party apps and services directly within the editing interface.
Workflow extensions match the look of Final Cut Pro and integrate tightly into the app, allowing editors to drag media into Final Cut Pro libraries, sync playback between extensions and timeline, add clip markers and more. These extensions make it easy to use popular tools that enhance post-production including review and approval with Frame.io, stock footage browsing and purchasing with Shutterstock and media asset management with CatDV. Workflow extensions can be downloaded free from the Mac App Store starting today. Additional third-party extensions for Final Cut Pro will be available on an ongoing basis.
The new version of Final Cut Pro also includes a number of features that are highly requested from pro video editors. Batch sharing allows a user to export multiple clips or projects in one step and is especially useful when transcoding dailies on set for quick turnaround or delivering multiple versions of a project. A new Comparison Viewer window lets editors view reference images while colour grading to ensure a consistent look across their project.


iMac with screenshot of Final Cut Pro X.


A new Comparison Viewer makes it easy to view reference images while users are colour grading clips in the Final Cut Pro timeline.

A new floating timecode window makes it easy for video editors and others in the editing room to follow along by displaying colour-coded clip names, roles, project timecode and source timecode in a customisable, resizable display. High-quality video noise reduction minimises artefacts in low light or archival footage. Editors can now create and deliver closed captions in SRT format or choose to burn them into their video for compatibility with a wide range of video websites. And improved marquee selection makes it quick to select individual clips or the entire secondary storyline which saves valuable time for common edit operations.


Screenshot with floating timecode window.


A floating timecode window makes collaborating easier by displaying project and source timecode in one or more floating, customisable timecode windows.

Motion, the powerful motion graphics companion to Final Cut Pro, also gets an update today that adds a comprehensive set of colour grading tools including colour wheels, colour curves, hue/saturation curves and custom LUTs. These tools match the professional colour correction features found in Final Cut Pro and can now be used in Motion to fine-tune the look of titles and motion graphics. New filters in Motion include a customisable comic effect that instantly turns any image or video into colour or monochrome comic book illustration. And the new tiny planet filter lets motion graphics artists transform 360-degree video into beautiful spherical animations that can be keyframed to change over time.



The new tiny planet filter in Motion, the motion graphics companion to Final Cut Pro, lets users create interesting spherical effects with 360-degree video.
Compressor, the advanced encoding companion to Final Cut Pro, moves to a new 64-bit engine that takes advantage of all the memory in a user’s Mac for improved performance when encoding high resolution, high frame rate video. Compressor maintains support for 32-bit codecs, so editors can continue to work with key legacy formats. And the app now supports SRT closed captions, which is an important format for delivering captioned video to the web and international markets.
Pricing and Availability
Final Cut Pro 10.4.4, Motion 5.4.2 and Compressor 4.4.2 will be available on the Mac App Store as free updates for existing users. New users can purchase the apps for INR 24,900INR 3,999 and INR 3,999, respectively. Education customers can purchase the Pro Apps Bundle for Education for $199.99, which includes all three pro video apps plus Logic Pro X and MainStage. For more information, visit apple.com/in/final-cut-pro
December 20, 2018

John Giannandrea named to Apple’s executive team

Cupertino, California — Apple today announced that John Giannandrea has been named to the company’s executive team as senior vice president of Machine Learning and Artificial Intelligence Strategy. He joined Apple in April 2018.
Giannandrea oversees the strategy for AI and Machine Learning across all Apple products and services, as well as the development of Core ML and Siri technologies. His team's focus on advancing and tightly integrating machine learning into Apple products is delivering more personal, intelligent and natural interactions for customers while protecting user privacy. 
“John hit the ground running at Apple and we are thrilled to have him as part of our executive team,” said Tim Cook, Apple’s CEO. “Machine learning and AI are important to Apple’s future as they are fundamentally changing the way people interact with technology, and already helping our customers live better lives. We’re fortunate to have John, a leader in the AI industry, driving our efforts in this critical area.” 
Giannandrea’s team is also helping to enhance the developer experience with tools including Core ML and Create ML, making it easier and faster to integrate machine learning into apps.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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